from £35
Hosted by Olga
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Experience Category

  • Arts & Culture

About the experience

Experience Duration : 3 hrs
Experience Summary:

A time trip through history of English perfume houses and their famous clients, from heritage colognes to modern niche perfumery.

Detailed description:

If you’re a perfume lover, then we know you’re going to love a historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…

Perfume Walks are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic and modern fragrance houses.

The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which we will visit heritage perfume shops and find out the exciting history of old brands like Floris, Atkinson’s, Penhaligon’s, Grossmith, and Santa Maria Novella, as well as the new players like Ormonde Jayne and Roja Dove who are creating history of English perfumery in front of our eyes.

Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for 293 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.

Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Queen Victoria and Sarah Bernard. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance. And the tour will finish in the mecca of modern perfumery, Jovoy Mayfair, where we will discover latest trends in perfumery, secrets of main perfume ingredients and discuss pros and cons of naturals and synthetics.’

Our partners prepared treats and gifts for all our guests. EVERY GUEST RECEIVES A GOODY BAG.

Please check the weather forecast for London and dress accordingly on the day of the walk.

About the host

Hello! My name is Olga. I am a London guide passionate about perfumes, the history of perfumery and the history of London. I've been perfumewalking since 2018 and it is always a pleasure to meet people sharing the same interest into fragrances. I am a member of The Perfume Society and The Fragrance Foundation UK, and can share fun and surprising facts about London, perfume, perfumers and their customers. Let's perfumewalk together!

Additional information


  • Who can come Adults & Children
  • Activity level not much
  • Skill level beginner


Primary Language : English
Secondary Language : Italian

Minimum age

Minimum age : 11 Years

Private groups

Does the Host accept Private Group : yes
Private groups minimum size : 1
Private groups maximum size : 4

Alternate Dates

If you would like to request for alternative dates not currently showing in availability, please contact the host directly via private message

Special Considerations

We will be smelling many perfumes during the walk. If you have a sensible nose or headaches related to fragrances, you can choose to smell as many perfumes as you feel comfortable or none at all, and please inform the guide about your preferences before the beginning of the perfume walk.


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Meet Up Location : Jermyn St, St. James's, London SW1Y 6JH, UK, (SW1Y 6JH),

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